Strong Zero

"Strong Zero" is a popular canned chu-hi beverage sold by Suntory, known for its affordability, easy drinkability, and high alcohol content. Available in various fruit flavors, its alcohol content ranges from 9% to 12%, which is relatively high.

The affordability and high alcohol content of this product may increase the risk of alcohol dependency, especially among low-income groups. For those facing economic constraints, cost-effective alcoholic products are attractive, leading to a propensity for excessive drinking. Additionally, the high alcohol content means that it takes only a small amount to feel strongly intoxicated, making it easy to consume alcohol in large quantities without realizing it.